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Marketing Symposium Presenters

Keynote Address: 
Jim Lecinski,
Managing Director of the Central Region, Google

Mr. Lencinski leads the advertising business with Google's major Central Region clients and media agency partners. Heading up Google's Chicago operation, Mr. Lecinski is a seasoned advertising and marketing expert, with nearly 20 years of integrated marketing and online advertising experience. He has expertise in brand and creative strategy, marketing plan development, consumer lead generation, marketing analysis, optimization and consumer insights. Additionally, he has a strong background in retail and consumer packaged goods.

 

Lunch Address: 
Mark Mitten,
Chief Brand Officer, Chicago 2016

Lunch Address: Mark Mitten, Chief Brand Officer, Chicago 2016

Mr. Mitten oversees the marketing and brand strategy of the Chicago 2016 Olympic bid, including creating and producing all official bid videos. Mitten has been a member of the 2016 team since the bid’s inception in 2006. Prior to joining Chicago 2016, Mitten was a producer for Mark Burnett Productions. In this capacity he produced episodes and structured integration deals for NBC’s hit television series, The Apprentice, during seasons two and three. 

 

 

 

 

Closing Address: 
Chip Potter, 
Director, Dawn Food Products

DePaul University Kellstadt alum 2001

 Closing Address: Chip Potter, Director, Dawn Foods Products, and DePaul University Kellstadt alum 2001

 

Mr. Potter leads the overall marketing efforts for Dawn Food Products, a leading global manufacturer and distributor of top quality bakery products.  His assignment at Dawn is unique, as he is charged with re-defining the company’s marketing capabilities and how it executes marketing plans across multiple retail channels.  Mr. Potter joined Dawn after nearly 12 years with Kraft Foods, and has over 23 years of marketing, advertising and sales experience.  Mr. Potter discusses how marketing ‐ in response to changing market demands ‐ has a strategic role in the executive suite for renewing and growing the business.   

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Panel A: Marketing to Millions with Changing Tastes

The emergence of a borderless planet is one of the most significant global marketing developments, Discussion of missteps and opportunities.

  • Luis Larrea, Instructor, Marketing Department, DePaul University (Moderator)
    Sam Cremin, Director of Advertising & Communications, Molex
  • Vincent Ma, Director of Marketing, Pink Line
  • Jaqueline Janus, Marketing, Motorola
  • Andrew Hartshorn, Senior Marketing Manager, Tropicana Beverages - a division of PepsiCo


Panel B: It's Not a Fad Anymore

A rich debate regarding how social media is changing how marketers reach consumers. Marketers will walk away tangible next steps for doing more with less and succeeding during this economic downturn.

  • James Moore, Director Online Learning, College of Commerce, DePaul University (Moderator)
  • Daniel Honigman, Sr. Social Media Strategist, Tribune Interactive
  • Michael Stern, Director, Zócalo Group
  • Neal Stewart, Prime Minister (VP) of Marketing, Flying Dog Ales & formerly Marketing Director at Pabst Blue Ribbon
  • Phil Gomes, Senior Vice President, Digital Strategies and Services, Edelman Digital
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Panel C: Targeting Consumers in a Multi-Media World 
A strategy of tracking what people do, where they go and then presenting them with ads targeted to their interests. Many consumers still find this scary. A discussion of the limits and at what cost.
  • Dr. Susan Fogel, Marketing Chair, DePaul University (Moderator)
  • Blaine Ross, Vice President, Business Development, Nielsen
    Steve Levigne, Vice President U.S. Consumer & Business Research, McDonald's 
  • Eloy Trevino, Sr. Engagement Manager, Prophet
    Erik Engman, Interactive Media Manager, Grainger
 
Panel D: Where Did All the Brand Trust Go?
Amid bank failures, tainted toys and auto companies teetering on collapse, trust is down significantly in nearly every major industry. Learn from seasoned brand executives, in their opinion, how trust marketing is an essential ingredient to long-term, sustainable growth.
  • Daniel Strunk, Executive In Residence and Director Partnership Development Sales
  • Leadership Program, Marketing Department, DePaul University (Moderator)
  • Mark Hodes, Former CMO, Threadless
    John Digles, President & Sr. Advisor, Think Tank Advisers
    Paul Chibe, Vice President, Marketing, Wrigley
    Kevin Cook, Managing Director, Chicago Office, Edelman

 

Panel E: To Be or Not To Be: Building Sustainable Business Models

Marketing executives need to predictably keep up with customers’ needs to drive growth. Trends or changes in the customer base may prompt executives to adapt their business models. 

  • Dr. Zafar Iqbal, Associate Professor, Marketing Department, DePaul University (Moderator)
  • Gary Rosenfeldt, Vice President, Marketing Research, Midas International
  • Don Scheibenreif, Vice President, Marketing Strategy, Grainger
  • Suzanne Martin, Senior Director, Home & Networks Mobility Marketing, Motorola
  • Satin Mirchandani, Founder, MessageOne

 

 

 

* Speakers and/or companies are subject to change.