NextGen Finalizing Panelist Roster as Event Draws Near

CHICAGO, IL - The Kellstadt Marketing Group is finalizing the roster of panelists for its 2010 marketing symposium, NextGen: Insights on Innovation from Marketing Leaders, on April 17. Joining keynote speaker and DePaul alumnus James M. Jenness, KMG has announced the final members of the media panel over the last week, as well as some changes to the list of professionals joining other panels at the day-long conference. 

Announced via the group's Twitter account, VivaKi's Christian Kugel and Razorfish's Patrick Hounsell bring a wealth of executive experience to the media panel, "Now Streaming: Implications of an All-Digital Media Landscape." Adding to the impessively credentials of panel members, KMG confirmed participation of Evelyn Duff, a senior manager at Nielsen and DePaul graduate, on Monday afternoon (March 29).

As a senior vice president, Mr. Kugel is one of the leaders guiding VivaKi, the strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, which represent nearly US $50 billion in global adspend and influence.

Mr. Hounsell serves as the central region manager of media and marketing for Razorfish. Another company currently under the Publicis umbrella, Razorfish is one of the world's leading digital agencies as well as one of the largest buyers of digital ad space.

Ms. Duff, Mr. Kugel and Mr. Hounsell join Kari King, midwest account director of Glam Media, and group moderator John Martin, vice president at Tribune Co. Mr. Martin also serves as an adjunct member of DePaul's marketing staff. 

Kellstadt Marketing Group has also announced changes among the participants on itsSustainability/CSR panel. Jane Madden, svp csr and sustainability at Edelman, joins the dais on the marketing implications of CSR and Sustainability. Mission Measurement's Cheryl Davenport will no longer participate on this panel due to a scheduling conflict. Cassie Green, founder of local sustainable supermarket Green Grocer, will also lend her expertise to this group. 

DePaul University's 2009 Loop Campus Event of the Year, KMG's Symposium returns for its second year on Saturday, April 17. Titled NextGen, this year's event will be a forward-looking exploration of marketing leadership and the realities the next generation of leaders will face under the realities of the "new normal."

NextGen event is open to the the public. KMG members can reserve their seats for $65; registration for guests and marketing professionals is $85. Lunch and a cocktail reception following the event are included in the registration fee. More information, including a full synopsis of the each panel and speaker bios, can be found at kellstadtmarketing.com.