Marketing Symposium

Thanks to everyone who helped make this past Symposium a success! Watch videos from 'Click'!

Kellstadt Marketing Group Presents

Click: Emerging Media and the Empowered Consumer
2011 KMG Symposium || Saturday, April 16, 2011
Barnes & Noble DePaul Conference Center, 8th Floor

Event: 9 a.m. - 4:30 p.m.

At the click of a button consumers today have the power of information and influence like never before. Although the fundamentals of marketing remain, messaging can no longer simply be pushed out to the masses via television and print media alone. Gone are the days when Mad Men era advertising translated into a successful marketing campaign. Marketers must now embrace the empowered consumer within a multi-platform media landscape.

Within this world of emerging media, the opportunity for influence is immense.

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Mobile: Technology means unprecedented access to consumers on the go, everywhere they go.

Interactive: Thanks to advanced analytics, robust consumer data is available to marketers in an instant. Marketers hold the potential to ensure targeted, customized and interactive messaging.

Brand: New media is more than just a vehicle for message delivery. It is becoming part of the brand experience and can be employed to attract, build and maintain brand loyalty.

The “Click” Mission: It is Symposium 2011’s mission to examine the marketing implications of emerging media’s influence on today’s consumer. “Click” seeks to provide insight into the empowered consumer while shedding light on the opportunities and challenges presented by emerging media.

Click | Saturday, April 16, 2011
DePaul University
1 East Jackson Boulevard, 8th Floor
Chicago, Illinois 60604