Board applications are now closed. See below for information

Thank you for your interest in the Kellstadt Marketing Group (KMG). We are seeking diverse, ambitious, and creative graduate students who will serve on the KMG board this coming school year. Below you will find information about the organization, member benefits, as well as open roles, responsibilities and expectations.

KMG Mission

The Kellstadt Marketing Group is a community of students, alumni, faculty, professionals and businesses with a common interest in the learning and practice of marketing. KMG serves as a hub for professional networking, idea exchange, academic enrichment, career development and more. Our motto is to inspire, enrich and connect. 

KMG works in line with the Kellstadt Graduate School of Business with the mutual interest to enhance the value, reputation and educational excellence of the institution. 

Who can apply to the Leadership Board?

For consideration for a board position, you must be a full-time or part-time graduate student. KMG accepts applications from all programs. Board members must be able to serve and actively participate in events for the full academic year 2022-2023. Member expectations include:

• Utmost professionalism (as you are the representative of the organization and the school)

• Teamwork, respect, communication, creativity and diversity.

• Promote a culture of personal and professional growth

• Board members must be able to dedicate 5-10hours per week (sometimes more or less depending on the role). Monthly board meetings are set at the beginning of each quarter as decided by the team.

By joining the KMG Board, you will have a unique opportunity to build leadership experience, grow your professional network, and make a positive impact on the Kellstadt community. You will be closely involved in the decision-making, execution and program development on campus. 

How to Apply

To apply, please send an email to KellstadtMarketingGroup@gmail.com  with the following information:

• Name/Email/Phone

• Program of Study

• Graduation date

• What position(s) are you interested in applying and why?

• What do you hope to get out of your involvement with KMG?

• What are some specific goals you hope to achieve for KMG under your leadership?

• Include a copy of resume

KMG Executive Leadership Board Responsibilities

The KMG Leadership Board sets the strategic goals and initiatives that uphold the KMG mission. The Board is responsible for continuously building and elevating the KMG brand with students, faculty, alumni, and outside organizations by hosting impactful events. The Leadership Board exists to provide a platform for members to expand their professional network and to share information and resources to help members develop marketing knowledge and skills. Additionally, the Board preserves the collective history and knowledge of the organization, plans events for the year, monitors performance, collaborates closely with the University, executes consistent programming and develops leadership succession to assure the continuity of the organization. Below is the list of current open positions.

Board members are encouraged to recruit, build and lead a committee to help them carry out KMG objectives throughout the school year. Committee recruitment kicks off during fall orientation where board members take lead in building teams for their respective area of responsibility.

Current board positions include:

President  

Overall responsibility: Drive the organization’s mission and values, continually build the brand and reputation of KMG, and supervise all department operations to ensure the success and longevity of the organization. This role will require significant cross collaboration with all officers of the organization. The following tasks are expected: 

Job Description: 

• Manage and effectively motivate a team of VPs and other volunteers to develop and implement organization initiatives

• Maintain and develop key stakeholder relationships with speakers, members, alumni, as well as corporate and departmental partners

• Provide support to the VPs and their respective teams to ensure the smooth operations of events and internal functions  

• Oversee an annual budget and seek new ways to generate revenue to support the organization's mission and values

• Develop quarterly reports and present to the Marketing Advisory Committee

• Organize check ins and meetings with the Leadership Board and General Assembly as necessary 

• Attend interdepartmental meetings with other student leaders and staff members 

• Demonstrate a strong desire to improve the organization, create networking opportunities for marketing professionals, and overall encourage the success of the overall DePaul business community  

Relevant Skills: 

• Ability to multitask and quickly adapt to last minute changes 

• Strong interpersonal skills and collaborative spirit

• Leadership experience preferred 

• Public speaking experience preferred

• Experience in event/program management - not required, but preferred 

VP Finance 

Overall Responsibility: Provide financial support for KMG operations, events, and officer initiatives. Manage all collective assets for the organization and execute cost savings strategies whenever possible. This role will require significant cross collaboration with all officers of the organization. The following tasks are expected: 

Job Description: 

• Manage the annual budget and plan the financials for all KMG expenditures 

• Utilize financial modeling based on past attendance expectations to advise and assist the financial planning of events and additional organization initiatives 

• Maintain documentation for all organization spendings and organize all materials for easy navigation  

• Collaborate with Corporate Sponsorship officer to increase KMG assets, resources and finances 

• Complete the annual collective asset report and ensure financial transparency for all officers

• Ensure close communication with marketing department lead, Elizabeth Sloan, regarding the budget 

Relevant Skills: 

• Basic understanding of financial modeling 

• Some accounting knowledge is a plus 

• Advanced Excel 

• Strong organization and communication skills

• Familiarity with Paypal, online banking, and e-payments

VP Public Relations & Membership Growth   

Overall Responsibility: Develop key messaging, content and communications for key stakeholders and various target audiences to ensure clarity and consistency among all communication channels and promote increased membership, engagement, and outreach among students, alumni, and faculty.

Job Description: 

• Develop a message house for KMG in conjunction with the brand for utilization across various media channels: e-mail blasts, website, blog posts, press releases, social media etc.

• Develop and drive short/long term engagement strategy to continuously build and elevate the brand by promoting engagement and participation of alumni, marketing professionals, and other organizations; Evaluate paid membership strategy

• Work with the President to maintain and build relationships with the business community around DePaul, including speaker engagement and outreach. 

• Manage internal email distribution and member lists, monitor current membership numbers, track attendance, and strategize ways to improve. 

• Develop and disseminate event related communication such as flyers, event link, email to members, communication with participants etc.

• Liaise with the social media and IT team to effectively update the website with new content: event recaps, member and alumni spotlights, board bios, blog posts, professional development posts, market trends, etc.

• Lead recruitment efforts and liaise with other student organizations and faculty to foster long-term relationship and build reputation for KMG

• Seek opportunities to get KMG included in publications including DePaul, Business Exchange and AMA materials

• Maintain repository of content and creatives for events

Relevant Skills: 

• Strong writing and editing skills 

• Experience with graphic design software such as Canva, Photoshop, etc. preferred

• Mailchimp or Hubspot experience preferred

VP Event Management 

Overall Responsibility:  Lead the strategic and logistical coordination of all KMG hosted and sponsored events. 

Job Description:

• Collaborate with the board members to develop an event calendar for the year

• Manage all logistics for events (e.g. venue, registration, promotion, travel, food/beverage, audio/visual, agenda, etc.

• Coordinate with Finance officer to develop and manage event budgets

• Coordinate with PR and Communication Officer and Information and Technology officers to develop promotional content for distribution via university partners, website, bulletin boards, etc. 

• Complete and submit all event contracts and documentation through necessary portals (i.e. DeHub) 

• Build relationships with DePaul internal departments and leverage existing resources, as well as identify opportunities for collaboration with other groups

• Lead events committee

Relevant Skills: 

• Prior experience in events/program management strongly encouraged 

• Strong interpersonal and organizational skills 

• Ability to multitask and quickly adapt to last minute changes 

• Familiarity with Eventbrite preferred

• Public speaking experience preferred

VP IT & Analytics

Overall Responsibility: Publish and update the organization’s website with relevant events and content. Ensure the functionality of the website by keeping pages up-to-date.

Job Description:

• Manage the KMG website, ensuring all event-related content, corporate sponsorship, and membership information is updated 

• Collaborate with PR and Communication officer to plan and source relevant blog content 

• Improve design website layout with additional features and optimize content delivery 

• Monitor Google Analytics to identify and and improve KMG’s online presence 

• Lead IT committee

Relevant Skills: 

• Prior experience utilizing website building and hosting software, specifically Squarespace, preferred  

• Knowledge in Google Analytics a plus 

VP Sponsorship & Corporate Relations 

Overall responsibility: Maintain and pursue corporate relationships and sponsorship throughout the year.

Job Description: 

• Create a Corporate Relations and Sponsorship strategy for the year, which is vital to the KMG budget.

• Evaluate KMG’s previous sponsorship package and update package/offerings as needed

• Create target list of new KMG sponsors including alumni companies/organizations and pursue sponsorship opportunities year-round  

• Follow up with current sponsors, maintaining relationships and pursuing increased sponsorship with them.

• Create professional sponsorship “sell” materials for presentation to corporations, alumni, faculty, etc.

• Leverage and build relationships with outside businesses and find creative ways to collaborate with KMG.

• Lead Sponsorship committee (business outreach, sponsorship contract and development).

Relevant Skills:

• Strong interpersonal and organizational skills 

• Prior experience in sales or fundraising capacity preferred 

VP Social Media

Overall Responsibility:  Grow social media channels and build KMG brand, by sharing key information and promoting engagement amongst students, alumni, and other organizations. 

Job Description: 

• Develop a social media strategy for the year to grow users, build brand awareness and increase engagement. 

• Maintain the Board’s social media presence on LinkedIn, Facebook, Twitter, Instagram and more.

• Create communications for students, faculty and alumni to drive Registration/Signups

• Monitor social media channels and respond to questions, comments and feedback regarding Kellstadt and KMG.

• Create strategies and specific plans for utilizing social media in promoting upcoming events (i.e. schedule board member posts to generate activity within each platform)

• Work with VP of Marketing, Membership, PR to establish consistency in messaging and establish integrated communications channels

• Analyze data and social media effectiveness to continue to improve marketing strategy

• Ensure that the KMG brand identity is consistent and professional for all events and communications

• Create flyers and posts within Canva/Photoshop following brand guidelines

Relevant Skills:

• Experience with LinkedIn, FB, Twitter, Instagram/Reels

• Experience with graphic design software such as Canva, Photoshop, etc. preferred

• Prior experience with social media and social media analytics 

• Strong interpersonal and organizational skills 

Other Ways to Be Involved With KMG

For students looking to participate, but don’t have the time commitment to serve on the Board, we have numerous positions available within the Committee groups. We look for a diverse group of talent to help us carry out various functions, including creatives, photographers, writers, webmasters, SEO experts, social media gurus, speakers, moderators, data analysts, strategists and more. 

We believe in life-long learning through experience. We are dedicated to help our members grow and will work with you to find a way where you can put your expertise and leadership skills to practice. As a committee member, you will be able to expand your network by working closely with marketing faculty, alumni and other graduate students to build programs and events. If you are interested getting involved as a committee member or would like more information, please email us directly. KellstadtMarketingGroup@gmail.com