Want to showcase your skills and the opportunity to score an internship with a leading networking company?

This is your chance to develop a business strategy and pitch directly to a panel of judges from a Fortune 500 company. 

The Kellstadt Case Competition is designed to connect DePaul graduate students with the business community through interactive real-world business cases. This year, we are thrilled to offer a case submitted directly from Cisco, including internship opportunities for the top team.

This unique opportunity allows students to apply learned class concepts to solve a current pressing business challenge, pitch recommendations, and receive personalized feedback from judges and professors. Working in teams, students will analyze the case, conduct market research and develop a business solution.


Competition Structure

  • The first round of the competition requires teams to submit a 2-3 page executive summary of their approach/methodology that they are using to solve the case.

  • Submissions will be reviewed by judges from Cisco and chosen cases will move forward to the the final round, which consists of a 15-minute presentation.

  • Each team will be randomly assigned a case from one of three potential questions (see below for details). All three questions will be released in advance to allow time for teams to become familiar with each vertical.

Rules

  • Teams must comprise of 3-4 students, and may include any combination of part-time, full-time day/evening, and weekend MBA/MS students at DePaul University. Diverse backgrounds and concentrations are encouraged.

  • Participants must be current MBA/MS students at DePaul University.

  • Participants may register as an individual or as a team. Individual applicants will be randomly assigned a team.

  • At least one team member must be available to attend the Q&A session.

Important Dates

  • Friday, January 11, 2019, 12:00 p.m. (noon) CST - Registration closes

  • Saturday, January 12, 2019 - Team and case assignments are released

  • Monday, January 14, 2019, 4:30-6:30 p.m. CST (location TBD) - Q&A session with Cisco representative

  • Friday, February 1, 2019, 9 p.m. CST - Executive summaries due

  • Friday, February 22, 2019 - Case presentations followed by awards ceremony and networking reception

Prizes

  • First Place: 8-week paid full-time/part-time internship at Cisco Chicago office. Internship dates will be flexible based on your schedule. For students who are unavailable to accept internships, alternative prizes of similar merit will be awarded

  • Second place: Free tickets to the 11th Annual Kellstadt Marketing Symposium (April 2019), valued at $80.

  • Third place: Free one year ELITE membership with Kellstadt Marketing Group, valued at $55.

  • All participants: Certificates from Joseph Bradley (Global Vice President IoT, Blockchain, AI and Incubation Businesses at Cisco) and Kellstadt Business School.

Case questions

Cisco has provided three case questions, and each team will be randomly assigned one out of the three for their executive summary and presentation. All three questions are on equal levels of difficulty and will be judged on the same metrics. Having multiple case questions is a reflection of the complex business problems that Cisco faces on a daily basis. Cisco is interested in seeing how teams deliver when faced with the new and unknown, and winners will have the opportunity to work in these areas as part of their internship. The topics for each question are listed below. We encourage you to become familiar with each topic before the questions are assigned.

  1. Case 1: IoT in Smart Cities

  2. Case 2: IoT in Roadways

  3. Case 3: Blockchain in IoT

Resources

  • Each team is encouraged to work with DePaul faculty to seek feedback on their presentation, ideas, strategies, etc.

  • We highly recommend exploring the learning modules that will be provided by Cisco in January. Reviewing these materials will help you better execute a compelling presentation. 

  • FAQs

Final word:  Our judges from Cisco are excited to participate in this event, so let's show them what great talent DePaul has to offer! Good luck! Feel free to contact us at kellstadtmarketinggroup@gmail.com if you have any questions.